How Digital Marketing can help Small Businesses grow

The primary focus of any startup or small business is on signing up their first customer. All along, businesses have been using the traditional advertising methods including print ads and offer coupons, banners and signboards to attract customers.  Startups and small...

Relevance of Brands in the digital age

A tectonic shift is happening in the marketing arena in terms of channels used by companies for reaching out to consumers. Slowly but steadily the digital medium is taking over from traditional channels, and the root of this transformation is the Customer Experience -...

How market research is essential for E-commerce success

It’s common knowledge that E-commerce has taken over the market and has a say in most of the consumer spending today. This has caused several E-commerce companies to spring up all over, but some of them are operators who find it difficult to sustain themselves due to...

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