How to do keyword research? Before answering this question, we need to first know what keyword actually means. Keyword is part of SEO strategy and keyword research is probably one of the most important features of effective search engine optimization. Keyword research is the act of using specific, oft-used words or phrases to conduct research of a particular product or service using any search engine like Google or Bing. Keyword is the basis of effective content strategy, and when you have an efficient content strategy in place the online market is yours.

It’s all about getting the odds in your favor, and once thorough research is done you can be assured of guaranteed results. You can write the best content, but based on bad keyword research and you cannot expect it to last more than a couple of days before your page vanishes from the face of Internet. That’s how important keyword research is. You need to know how to do a keyword analysis before attempting to use the keyword to divert traffic to your website. Keyword research is vital for any content marketing campaign, SEO or pay-per-click campaign to be successful.

Here are some excellent tools that will make your keyword research a lot easier:
  • Wordtracker is a great tool that can help you find the appropriate long-tail keywords through a simple search mechanism. It throws up virtually thousands of keywords, with the top ten with the maximum search volume figuring right on top of the list. Wordtracker is also intelligent enough to display competing keywords and also tells you the keyword efficiency index, a metric that relates the search volume for the keyword to the competition that exists for it. Using this tool you should be able to get the maximum mileage out of a keyword, thanks to intense research.
  • Another free yet effective keyword tool is Keyword Discovery which offers a choice of keyword suggestions (similar to Google Suggest) for a particular product or service. You also get to view statistics for the search volume for the previous year, giving you a breakup of keywords and phrases searched over the last 12 months. What’s more is the data is sourced from hundreds of toolbar browsers and several search engines.
  • All you need to do is to register for free with SEO Book to use this amazing keyword tool. It’s fast, effective and simple to use, and a great alternative to Google Adwords keyword planner. You get to view daily search volumes not just on Google, but on Bing and a few other not so popular search engines as well. What’s more is you can get estimates for CPC along with the monthly value absolutely free of cost. You can also export keyword list to CSV data file.
  • Wordstream is yet another free keyword research tool that lets you eliminate the guesswork from pay-per-click, so that you can stop gambling and start getting real revenues. The keywords are sourced painstakingly from Internet Service Providers, Search Engines, and Browser Toolbars and compiled after applying the necessary algorithms. Although most of the keywords are in English (the tool database is U.S. based) international searchers won’t be disappointed as foreign language keywords also work on this amazing tool.
  • Here’s one other simple yet effective keyword research tool – Ubersuggest, which lets you choose the keyword, language, and source, which may not be on Google Keyword Planner. The tool helps extract suggestions for a particular keyword, with the option to add keywords to your existing list, and exporting them is a simple “copy, paste” action that is quick and easy. What’s more is there is no need for any tedious registration formalities before you can start using this free tool, and the keywords are displayed in alphabetic order, helping you save precious time during a search.
  • As the name suggests, Keyword Suggestion Tool is a concise keyword research tool that lets you choose your own language, search engine and country before hitting the search button. The tool is adept at suggesting the most used keywords searched by people across the world. Zeroing in on the keyword that you are looking for specifically and clicking on it gives you more long-tail keywords suggested by the tool. It is a concise tool that scans a host of search engines before throwing up the appropriate keyword.
  • Keyword IO is another great keyword research tool that is capable of throwing up results for a specific long-tail keyword for a particular country.  It also lets you make your own keyword analysis by simply hitting the analyze button. The results include Top 10 Search Engine results with Google heading the list and followed YouTube, Amazon, Bing, Wikipedia, eBay, Alibaba etc. This tool is great for PPC campaigns and SEO and always helps zero in on the relevant keyword suggestions in a jiffy.
  • Serpstat is a search specific keyword research tool that helps filter a particular keyword as well as a select Google domain. This tool is adept at scanning various Google domains and has the intelligence to auto complete. It conducts website analysis, domain analysis and URL analysis in addition to keyword and SEO research, not to mention PPC research. The tool is great for backlink analysis and is a great rank tracker as well.
  • A versatile keyword research tool known as Keyword Eye is free and allows you to conduct up to 10 keyword searches in a day followed by a hundred keyword suggestions contained in a concise report. A great tool for a marketer cum site owner, it makes zeroing in on a customer very easy. The tool provides you with Google Autocomplete data comprising the various suggestive keyword phrases that are actually potential long-tail keywords themselves. The tool has an uncanny knack of intuitively predicting the questions that searchers pose on Google.

The above tools are mostly free, though with limitations on usage for some. The tools are functional with a generous output of keywords that are well researched, thus simplifying your keyword research tasks considerably. To know more about keyword research and usage contact right away.


Enjoy this blog? Please spread the word :)

Get Quote
close slider