Digital marketing has evolved something like an art that most professional companies are still trying to perfect. So much so that it has almost evolved as a complete science with predictable outcomes. Normally businesses are reluctant to think of marketing as it only leads to additional expense, which they are never sure will fetch them the desired results. With no guarantees for increased revenues, businesses are still thinking twice before allocating a budget for their marketing efforts. However, digital marketing professionals have proved that such thinking is not entirely correct.
Here are some metrics that will help businesses perfect their digital marketing strategy:
Number of Website visits
This is one of the most important of all metrics because unless people are directed to your website how will they know that you even exist? Enrolling for a Pay-Per-Click (PPC), which is quite affordable, will help gain important insights like the total number of visits to the website. The exact number of visits will help you gauge how the campaign is progressing and what conversions you can expect. This is one of the most important aspects of digital marketing. Whenever there is a drop in the number of visits, you will be able to find out the reason why and rectify it so that the revenues don’t drop.
Keeping track of new sessions
One of the important highlights of digital marketing is keeping track of the exact number of sessions that can be easily monitored using the Google Analytics tool. Each new session helps you gain insights about the new visitors being drawn to your website, and how many of them are coming back as repeat visitors. Attracting new visitors indicates that your website is functioning the way it should. If you notice a trend where not many new visitors are visiting your website, you need to make some intensive research and arrive at the solutions.
Beware of the bounce rate
The percentage of bounce rate is inversely proportionate to the performance of your website. The more the bounce rate indicates the more the number of visitors leaving your site as soon as they visit. This is a very bad trend that needs to be rectified quickly. Reading this Neil Patel blog should help learn some tricks to arrest the bounce rate. The trick lies in keeping the bounce rate as low as possible, though one can never stop or eradicate bounces happening because it is a hazard every website needs to contend with. You need to focus on your landing page and make it catchy and attractive so that visitors are compelled to linger on for more time than they planned.
Watch the Conversions keenly
Conversions are the ultimate goal of any website. Keeping track of your customer retention is vital as this is the life-giving oxygen for your online business. There are several ways and means to increase conversions. Digital marketing professionals take pride in displaying their skills by measuring the exact number of customers who come back as repeat customers to a particular website. Alarm bells should start ringing whenever conversions dip because it only indicates that there is some sort of deficiency in the products or services offered. Customer retention metrics help you calculate your return on investment (ROI), which in turn helps calculate revenues and profitability.
Using the above mentioned metrics will certainly help improve the performance of your website. Remember that it is never enough to design and build a fabulous looking website. Unless the website is optimized it will never fetch any revenue for an online business. To know more about how digital marketing can transform your business contact Digipercept right away.